• Sky profits fall but 229,000 internet customers added
• Tiscali sale offers chance to acquire 1.8m more users

The mobile phone company O2 will today launch a multimillion-pound advertising campaign to attract residential broadband customers as it takes its embryonic service nationwide under a deal with BT.

News of O2’s decision to scale up its involvement in Britain’s highly competitive broadband market comes as BSkyB’s chief executive, Jeremy Darroch, admitted yesterday that the satellite broadcaster was interested in buying its rival broadband provider Tiscali.

To read more of this article in The Guardian, see www.guardian.co.uk/business/2008/may/01/mobilephones.