For Asia’s emerging markets which have insufficient broadband capacity to carry IPTV (Internet protocol television), a “hybrid” offering may be the entry point for operators, according to a Tandberg executive.

Noel Matthews, vice president of business development at Tandberg Television, said for operators in the “less-advanced” countries in the region, employing a combination of broadcast technology for the video stream with interactivity laid over via IP will be a more viable method of carrying interactive TV to their markets.

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