Yahoo CEO Carol Bartz trumpeted the comeback of display advertising on the company’s fourth-quarter call with analysts today by saying: “Frankly, our competition is television.” Yahoo’s display revenue grew 26 percent on a sequential basis, to $503 million, down just 1 percent from the same three-month period a year ago. Bartz said larger advertisers are now getting back in the mix, ready to spend significant money — often out of what used to be their TV budgets.

That “makes video really important,” said Bartz, adding that along with social features, Yahoo expects to integrate video across all of its properties this year.

To read this GigaOM report in full, see:
gigaom.com/2010/01/26/as-yahoo-compares-itself-to-tv-content-acquisitions-on-the-way/