Every year around this time, a few brave forecasters predict that mobile advertising is going to be the next big thing in marketing. This year, there may be some reasons to listen.

By now, the sales pitch is familiar: The mobile phone offers advertisers all the benefits of the PC-based Internet, including the ability to track the effectiveness of an ad in minute detail. Potentially, it goes a step or two further, allowing marketers to reach consumers on the go, on a gadget they clutch more intimately.

To read this report in The New York Times in full, see:
www.nytimes.com/2010/02/01/technology/01cache.html