Water-Cooler Effect: Internet Can Be TV’s Friend
David Goldstein
Remember when the Internet was supposed to kill off television?
That hasn’t been the case lately, judging by the record television ratings for big-ticket events. The Vancouver Olympics are shaping up to be the most-watched foreign Winter Games since 1994. This year’s Super Bowl was the most-watched program in United States history, beating out the final episode of “M*A*S*H” in 1983. Awards shows like the Grammys are attracting their biggest audiences in years.
To read this report in The New York Times in full, see:
www.nytimes.com/2010/02/24/business/media/24cooler.html
Posted in Convergence |



