More Americans use TV, Internet at same time
David Goldstein
The marriage of TV and the Internet continues with a new Nielsen report finding more people surfing the Web and watching TV at the same time.
During the fourth quarter of 2009, almost 60 percent of Americans spent up to 3.5 hours each month going online and watching TV together, according to Nielsen’s latest “Three Screen Report” released Tuesday. Looking at the latest trends in TV viewing, online activity, and mobile phone usage, the report found that that 60 percent of the audience spent 35 percent more time simultaneously Web surfing and TV watching than they did a year prior.
To read this CNET report in full, see:
news.cnet.com/8301-1023_3-10470174-93.html
Also see:
TV and Internet use together growing in America
Americans are spending more time watching television and surfing the Internet simultaneously, and nearly 60 percent of TV viewers use the Web at the same time at least once a month, according to a Nielsen report released on Monday.
The Nielsen Three Screen Report said the findings in its study belied early concerns that the growing popularity of the Web would kill off traditional TV.
in.reuters.com/article/technologyNews/idINIndia-47126320100322
Posted in Broadband, Convergence, Mobile, Telecom |



