Hulu has been hailed as the future of television, but its reputation has been based in part on measurement techniques rooted in the past.

The highflying online TV site frequently is touted as among the most popular video sites in the U.S., based on data from the industry-leading ComScore measurement service. A recent overhaul of ComScore’s methods, however, brought Hulu’s numbers crashing to Earth.

To read this report in The Los Angeles Times in full, see:
www.latimes.com/business/la-fi-ct-hulu-20100721,0,7294937.story