The new Google service will bring the web to TV screens - the announcement comes a week after a new version of Apple TV was unveiled

Google will launch its Google TV service, which it intends will bring the web to TV screens, in the US this autumn and around the world next year, its chief executive, Eric Schmidt, said today.

In its sights will be a slice of the £117bn global TV advertising market - which it will want to add to its online advertising revenues, which totalled $22.9bn (£14.94bn) in 2009.

To read this report in The Guardian in full, see:
www.guardian.co.uk/technology/2010/sep/07/google-tv-internet-apple

Also see:

Google to start TV service in U.S. this autumn
Google Inc will launch its service to bring the Web to TV screens in the United States this autumn and worldwide next year, its chief executive said, as it extends its reach from the desktop to the living room.

CEO Eric Schmidt said the service, which will allow full Internet browsing via the television, would be free, and Google would work with a variety of program makers and electronics manufacturers to bring it to consumers.
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